about us

Mission Statement

Our mission is to be the leading provider of professional sales representation in North America on behalf of international automotive aftermarket parts and service providers. To accomplish this, Marathon Sales and Marketing:        

  • Works closely with its channel partners to develop and execute effective Sales & Marketing strategies.
  • Builds new accounts.
  • Services all accounts on schedule and on-call.
  • Provides accurate and timely reporting.
  • Actively participates in industry events, trade shows, and associations.


Eric A. Liebovitz, MAAP President
Eric began his career at Acklands Inc. followed by 17 years at Echlin Inc. starting as a Territory Manager and rising to VP Sales and Marketing-International for the Dana Automotive Aftermarket.  He later became Director of Sales at Fenwick Automotive (Fenco) for 7 years.

In his 34 years in the industry, Eric has enjoyed tremendous success developing markets and brands in Canada, the United States, Mexico, Europe, South America and Asia. 

Eric is well-recognized for his ability to identify and exploit new channels of distribution on behalf of suppliers while understanding and adapting to the changing needs of customers - whether retail, traditional, OES, or export.

In addition, his substantial experience in Category Management  resulted in his holding the position of Category Captain for the largest automotive retailer in the world for 6 years straight.

Markets Served

Automotive Chain Stores Independent WDs
Automotive Traditional WDs  Internet Sales
Buying Groups Original Equipment Sales
Exporters Retailers
Foreign Car Distributors  Undercar Distributors
Heavy Duty/Fleet  
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